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Martin Beyer CTO Vault Security Systems AG ivault management

Martin Beyer about the ivault app and Golisan – Zurich Part II

In short: This blog entry is the second part of the 3-part blog series on the information event at the Park Hyatt Hotel in Zurich which was held to demonstrate the current status of the ivault product development. In the first article we gave you information about the lost and found patent and how the B2C and B2B platform connected. This part also serves as the continuation of the article about the Swiss company Golisan, which you can quickly read here.

Martin Beyer CTO Vault Security Systems AG ivault management

Martin Beyer CTO, Vault Security Systems AG.

CTO Martin Beyer about the use case Golisan

 

Chief Technology Officer Martin Beyer has more than 20 years of experience in leadership of multi-cultural technology and development teams realizing award winning products in the field of mobile apps, color and appearance, virtualization, cloud services and many more. As he says in the video below, he is the one to look after the technological realization and implementation of CEO Arman Sarhaddar’s ideas about the ivault blockchain.

He demonstrated in his presentation how the application ivault.app works. The first custom-made B2C-solution to protect a business’s supply chain against counterfeit products was designed for the Swiss company Golisan. In this video you will be able to be part of the first view minutes of his power point which we had to shorten for privacy and data protection reasons. Don’t forget to change the settings in the bottom right corner of the YouTube video to turn on English subtitles, if you do not understand German:

As we mentioned in the first blog entry, the B2C platform is largely based on the B2B model. So, what are the advantages of what Martin is telling us here for the individual consumer?

Product safety

 

Product safety and cybersecurity concerns both companies and individual users of products, that is the B2B and B2C sector. In the end, the consumer – in this case: the buyer of the Golisan saffron extract drops – with the ivault app on his smartphone can scan the QR code that was printed on the package. He will be given all the information about the product and most important, as you can see in the screenshots from Martin’s presentation below, the comments:

  • “Product is genuine.” – It is with 100% certainty the trustworthy original. The customer got what he bought.
    or
  • “There is a high risk, that this product is fake.” –  It could be a fake, for example when the QR code of a company’s product using ivault.app is fake and the app says: No information found.
Product safety with ivault.app – Product is genuine. 

Product safety with ivault.app – “Product is genuine.”

This is how any information about any product can be provided, e.g. origin of the components and further instructions on how to apply the product. Thanks to the distributed ledger technology the information once added in the blockchain cannot be changed or tempered with anymore. And if someone tries to forge a QR code – a vain endeavor since it is not possible – the ivault app cannot find information about the scanned product. That’s how the individual user knows that there is a high risk, that the product is fake.

Product safety with ivault.app: There is a high risk, that this product is fake.

Product safety with ivault.app – “There is a high risk, that this product is fake.”

Would you like to know more about how ivault.app works? Leave a comment in the comment section below. We are looking forward to answering your questions.

If you have not yet subscribed to our ivault YouTube channel, you should do so: Click here to go to ivault on YouTube. We will soon be uploading more video content of CEO Arman Sarhaddar and more interesting information about the ivault concept. And if you want to get more information on this, you can subscribe to the ivault newsletter here.

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iVAULT Protect what's your's

ivault vision & mission – Event in Zurich, Part I

In short: On Thursday, November 7, 2019, the management team of Vault Security Systems AG invited investors, friends and partners to an information event at the Park Hyatt Hotel in Zurich to demonstrate the current status of the ivault product development.

This blog post is part of a 3-part series that will provide an overview of the 3 informative presentations by CEO and founder Arman Sarhaddar, CMO Lothar Rentschler, CTO Martin Beyer and the concluding discussion round. This part deals with the company’s focus on B2C and B2B.

iVAULT Protect what's your's

ivault – Protect what’s your’s.

B2C: lost and found patent

 

At the beginning of this exciting event, Chief Executive Officer Arman Sarhaddar told his own personal story: He himself was robbed a few years ago and not only suffered enormous financial damage. It was mainly personal possessions of great sentimental value – a complete music studio, expensive art objects and Persian carpets that he lost forever. In an earlier video, the CEO already told about this loss, which inspired him to start Vault Security Systems AG – together with a team that believes in the idea of protecting assets with the Blockchain and passionately (and from the beginning free of charge) supports the revolutionary product ivault.

So, in 2018, in addition to the idea of developing the ivault product for the B2C sector, a patent application was filed in the USA. The lost and found patent refers to the use of blockchain technology by each individual private user who wants to protect his material possessions and find them again if they are lost or stolen. Anonymity is an important aspect here: if a user places jewellery, his mobile phone or his sports car in the decentralised database, which is accessible to everyone, via ivault App or alternatively via the website, he remains anonymous. Neither the neighbour nor ivault can see which valuables the user has registered. Only in the event of a reported loss or theft is this information transferred to the centralized server and can it be viewed publicly in order to retrieve the item in question.

Arman Sarhaddar über die ivault Blockchain im B2C-Bereich, Park Hyatt Zürich

Arman Sarhaddar on the ivault blockchain in the B2C area, Park Hyatt Zurich.

After one year, the lost and found patent also became an international patent. Distributed ledger technology provides the population with a higher level of security for their property than ever before. If you look at some figures, you can see immediately and easily that there is no doubt about the need for this product:

  • Every week, 15,000 laptops are lost at airports – an absolute nightmare for business people, not because of the financial damage, but because of the loss of important data and work that has not yet been backed up. The family father and hobby photographer in this situation is likely to be upset by the loss of his children’s pictures.
  • Approximately 5 bicycles are stolen per minute worldwide – that is 2.9 million bicycles per year. In the case of motor vehicles, the figure is as high as 5.5 million, i.e. 13 per minute. If these bicycles are resold by the perpetrators, they can be easily identified and found by the previous registration on ivault. This will drastically reduce the currently extremely high numbers, because ivault makes the criminal business of the perpetrators riskier and much less lucrative.
  • In Germany alone, 100 million lost (or stolen) items are reported every year – in the USA the figure is as high as 400 million. You may have a good insurance policy that reimburses you for the current value of your racing bike or motor vehicle if the situation is clear. With stored data such as family photos or important, perhaps confidential business data, the situation is quite different. How much do you think ivault can reduce these dizzying numbers in the next 10-15 years? Leave us a comment below.

B2B: ivault for companies as the foundation for the B2C platform

 

In the past, we have reported many times on the supply chain solution that ivault offers in the B2B sector to protect companies’ value chains and make their products counterfeit-proof.

The B2B area is the foundation for the B2C platform. The business model is therefore two-pronged and includes both the B2C and the B2B platform and offers different functionalities for companies and end users. The problems ivault addresses – the rapidly growing counterfeiting market, loss and theft, financial loss and fatalities, and ruined reputation – affect both individual consumers and large businesses. With the current state of development, ivault has already created 70% of the basis for all further areas of application and use cases.

 

Das ivault Geschäftsmodell: Funktionalität der B2C- und B2B-Plattform im Überblick.

The ivault business model: overview of the functionality of the B2C und B2B platform.

ivault has developed a product with a user-friendly interface that allows users to register valuables easily and uncomplicatedly using the app or a website. The Asset Management Dashboard is based on distributed ledger technology. The standard ivault solution is practical and easy to use for both individual private users and small businesses. The system can be adapted to individual customer requirements. Here ivault offers numerous flexible solutions. 

This concept focuses on customer happiness and customer centricity. After all, it is important to first listen to your users and customers and then offer the relevant solutions. This is what Chief Marketing Officer Lothar Rentschler refers to in his presentation on marketing. Watch a video recording of his presentation here: Change the settings in the bottom right corner of the YouTube video to turn on English subtitles, if you don’t speak German.

If you have not yet subscribed to our ivault YouTube channel, you should do so later: Click here to go to ivault on YouTube. We will soon be uploading more video content from the event at Park Hyatt – including some exciting answers from Arman Sarhaddar to critical questions from investors and business partners present and a presentation by Chief Technology Officer Martin Beyer. The next blog post will focus on the implementation of the revolutionary idea, which the CTO will demonstrate in detail on the pilot case for the Swiss food supplement manufacturer Golisan. In an earlier blog post we have already given some insights into this first supply chain solution from ivault, which you can read here again.

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The ivault web application can be found here: ivault.app. Please help us to reach more people and share this article on your social media channels – with just one click below ↓ ↓