Posts

3 Digital Trends in 2021 for the Blockchain Revolution we need

Despite the many hurdles due to the global pandemic in 2020, Vault Security Systems AG was able to win many new clients and partners who think – and act – with us towards a better future.

According to CIO Applications, CIO Bulletin and Technology Innovators, we are among the world’s leading pioneers in blockchain and blockchain for supply chains. But in the fight against counterfeiting and fraud, the actual implementation of innovative ideas counts more than all the awards, publications on renowned platforms and invitations to international events.

That’s why we want to elaborate on 3 digital trends that blockchain can revolutionize in 2021.

In this blog entry you will also learn how ivault for companies and consumers can contribute to this development – with 3 strong Blockchain Use Cases.

Blockchain steht für Cybersecurity: Die Blockchain Technologie kann helfen Datenschutz und Datensicherheit zu erhöhen.

Blockchain 2021


What Technology Innovators says about ivault

 

Technology Innovators, the “New-age knowledge sharing platform,” ranks Arman Sarhaddar as one of the Top 25 Blockchain Technology CEOs 2020. They are writing:

 

Arman knew right from the start: Blockchain is much more than Bitcoin. And today, there are many blockchain providers trying to capture the Supply Chain market. But Blockchain Technology alone is only one side of the coin. It is the combination of Distributed Ledger Technology (DLT) with other technologies that is the way forward.

There is nothing more to do than to proudly agree with Technology Innovators: With our anti-counterfeiting technology ivault we really are among the pioneers.

Our platform helps not only companies protect products by shielding the entire supply chain against fraud and counterfeiting – thanks to improved supply chain transparency and traceability. ivault.app for a safer neighborhood enables consumers to protect their most valuable items and assets against theft and loss as well – not only in their immediate environment, but also on a global scale.

The difference between these two business models? With customized Blockchain solutions, companies benefit from the supply chain security and traceability provided by Distributed Ledger Technology. They can also provide customers with transparency regarding production conditions. Another advantage is that customers can thus check via smartphone that the products are indeed authentic originals.

 

3 digital trends and our Blockchain Use Cases

 

This month, Blockchain expert Arman Sarhaddar published an article about 3 striking digital trends that clearly emerged for 2021:

  1. The combination of established technologies with innovations such as Blockchain or Distributed Ledger Technology (DLT)
  2. Blockchain and sustainability: Sustainable business models are becoming increasingly important
  3. The social collective: digital solutions against isolation and loneliness during the global pandemic

These 3 digital trends call for a Blockchain revolution via innovations like ivault. Below we will demonstrate this with three of our Blockchain use cases.

1. Combining different technologies

 

There are many Blockchain companies and startups that claim expertise in the field. But Blockchain is not all that is needed for a digital revolution. The Distributed Ledger Technology can only develop its full potential when it is linked with other technologies.

Many technologies are already well established and mature in many aspects. Of course, these technologies must continue to be used and combined with Blockchain Technology, these are responsible for success. Providers of innovative solutions can be connected via APIs and integrated into an existing IT infrastructure, workflows and testing processes.

In this way, a familiar interface can be supplemented and optimized with additional functions, which can result in an enormous gain in efficiency. This is the case not only for Blockchain but for Artificial Intelligence and other innovations as well.

With ivault, for example, we are already using QR codes, NFC chips and GPS trackers in products that can be monitored using Blockchain tracking. This makes the supply chain, products, and manufacturing conditions completely transparent and traceable.

Blockchain Supply Chain Use Case Nr.1: Counterfeit and fake drugs

The great advantage in our case is that the technical weaknesses of QR codes, for example, can be offset by the high information security of a decentralized database. We have already demonstrated this with food products such as Golisan’s herbal extracts, which have been certified with the ivault verified label.

Putting QR codes on product packaging is a particularly cost-effective measure. But they can also be easily copied and then pasted onto a counterfeit product, for example. But the data stored in a decentralized way based on Blockchain Technology cannot be changed or manipulated.

So if each individual product receives its own unique QR code, as is the use case with Golisan, there can be no QR code twice. This means that counterfeiting can be noticed very quickly if duplicate or even multiply copied QR codes are scanned – e.g. by customers who unknowingly purchased counterfeit drugs from a dubious online pharmacy.

Right after the buyer scanned the QR code he can check for himself that the product was never sold to that online pharmacy by the drug manufacturer! – as long as the manufacturer makes this information available to the general public via the ivault app. He immediately gets a fake drug alert notice. And so does the manufacturer.

So – although the use of QR codes has been criticized time and again before – we have clearly created a new value here, thanks to the uniqueness of QR codes and Distributed Ledger Technology. Of course, even more secure – especially in relation to pharmaceutical products – is the use of NFC chips in combination with Blockchain.

In the coming year, we can look forward to more innovative linkages that combine the best features of multiple technologies and solve a variety of different challenges.

Supply Chain Fälschungssicherheit bei Golisan: Die Nahrungsergänzungsmittel von Golisan haben nun das ivault verified Label auf der Produktverpackung und je einen eigenen QR-Code auf der Etikette.

Anti-counterfeiting solution based on Blockchain at Golisan: Golisan’s herbal extracts now carry the ivault verified label on the product packaging and each bottle has its own unique QR code, to make the products 100% counterfeit-proof.

 

2. Blockchain and Sustainability?

 

Sustainable business models are the future. Because we won’t have any other.

As CEO Arman Sarhaddar puts it, “Sustainability has long been more than a buzzword – it’s a necessity, rightly demanded by both customers and business partners.”

Here are some examples for new business models that focus on sustainability:

  • Circular Economy (a model in which resources are not consumed but used and reused wherever possible)
  • new product paradigms such as the cradle-to-cradle design concept and
  • sustainable offerings in the financial sector

However, sustainability encompasses not only the ecological dimension, but also the social and economic dimensions. Technologies that enable sustainable business models to be successfully implemented and optimized will also be in high demand in 2021 and will be further developed.

This is also where Blockchain comes into play again – for example, in fishing and fish farming. Responsibly caught fish will become traceable through Blockchain Technology, and by monitoring the supply chain, substandard products can be detected earlier. New productions, recalls, and damages can thus be reduced.

Blockchain Supply Chain Use Case Nr.2: Sustainable Fashion

In the case of clothing, proof of sustainability is also becoming increasingly important: Buyers of these products want to be sure that their clothing is 100 percent sustainably produced, especially if they are expected to pay a higher price.

From the production of materials to the point of sale, every step in the complex supply chains of clothing manufacturers must be identifiable beyond doubt. If this is the case, counterfeit products on Ebay or Amazon, for example, can be quickly identified.

In addition to authentication via smartphone, thanks to ivault, consumers also get the transparency they want regarding sustainable materials and fair production conditions – whether it is sustainable fashion, branded clothing or luxury goods like watches as well as fish, meat or other foods.

Blockchain is setting a new benchmark in consumer trustivault is the prime example of the new way of connecting manufacturers and consumers – a Blockchain-based communication channel that increases trust in a brand. This can also increase brand awareness. Companies, on the other hand, know the buyers and owners of their products.

3. Togetherness – during and after COVID-19

 

The year 2020 has shown us more than clearly that digital solutions can make a very valuable contribution to strengthening interpersonal relationships and counteracting isolation and loneliness caused by COVID-19-related “Social Distancing”.

Providers for video conferences like Zoom, collaborative communication tools like Slack, and in the private sector apps like Houseparty already experienced a high demand during the first lockdown. Traditional social media platforms like Facebook, on the other hand, are losing relevance. Thus there is clearly a need for new technologies that can connect people and better replace real physical interaction digitally. The need for digital networking options will continue to grow in 2021.

Last but not least, the current crisis is leading to more solidarity between and among people. The great willingness to go shopping for people from at-risk groups is just one example. This greater networking in one’s own neighborhood and the renewed recognition of how valuable it is will give a particular boost to digital platforms that bring people together at the local level.

The Forrester study “2021 Predictions” also points to these developments, which play a central role for customer service and the authentic communication with customers as well. The goal of every company should be to anticipate consumer behavior and needs. These resources can provide important insights:

Blockchain Use Case Nr.3: Digital tools for a better local community

While digital solutions for local networking among people will be on the rise, data protection and information security will also become an even more relevant topic in 2021. Proper handling of customer and user data in compliance with the GDPR is central to the implementation of new digital solutions such as the ivault.app for consumers.

ivault brings people together locally, enables trusting and secure coexistence in every neighborhood. In doing so, the technological properties of Blockchain guarantee the highest possible protection for user data – while many apps collect vast amounts of personal data and users are hardly aware of what their apps know about them.

Our Blockchain-based platform is anonymous. Users decide for themselves when to disclose what data about themselves.

For example, a user can register his brand new e-bike in his anonymous Blockchain wallet at ivault to protect it from loss and theft. Not even we know, who has entered what valuables and items in our decentralized database, because we do not collect any of this personal data.

However, if the e-bike is stolen, the owner can report the theft via ivault, making it public for his neighborhood and surrounding areas. This is the only way that the stolen bike, a lost wallet or a runaway dog can be found and returned to the owner by someone nearby. A trustworthy babysitter or tutor nearby can also be found more easily this way, of course.

More importantly, the owner briefs his neighborhood of theft crime going on nextdoor. ivault thus acts as a cornerstone of a safe, responsible and trustworthy neighborhood. Crime prevention is guaranteed, because fraud and theft are hardly left any room, as ivault supports the entire community to keep an open eye for fellow citizens – without much effort, because every user receives important notifications such as theft reports directly on their smartphones.

 


Summary
10 Advantages of the Blockchain solution ivault

 

ivault has set itself the goal of establishing a new standard in anti-counterfeiting using Blockchain Technology. That is, for every company, every product and every individual consumer. In an earlier article, we already pointed out some advantages of the ivault Blockchain solution, which we want to summarize for you again in the following paragraphs:

1. Combining innovative and well-established technologies

The potential of ivault Blockchain lies in the combination with other established technologies such as NFC or GPS. In doing so, the customized Blockchain solution can be easily integrated into an existing Supply Chain Management system to increase anti-counterfeiting, traceability and transparency. Within a short time, we were able to implement this for the company Golisan, for example.

2. Supply Chain Traceability

Every production step in the supply chain is traceable in the long term. The manufacturer has real-time information about where a product is located or which production step it is currently undergoing – including suppliers, intermediaries and distribution partners. This makes it easy to trace where counterfeit products might have entered the process.

3. Supply Chain Transparency

With the help of ivault, the entire supply chain thus becomes transparent – for the manufacturer as well as for the end consumer, who nowadays is very concerned about sustainability, animal welfare and fair production conditions. The manufacturer can use our B2B solution to give environmentally conscious consumers the transparency they desire.

If a buyer scans the QR code on a Golisan product, for example, he or she gets all the information about the ingredients and their origin – full supply chain transparency thanks to Blockchain Technology. With its herbal extracts, the Swiss company is thus unrivaled on the food market so far …

4. Significant damage reduction for companies

Financial losses and damage to a company’s reputation are reduced because counterfeit products that infiltrated the supply chain can be detected much faster thanks to ivault. Consumers are thus less likely to be harmed by cheaply produced imitations such as fake drugs.

Corona Arzneimittelfälschungen, Fälschungssicherheit Supply Chain Transparency

Whether it’s imitations of branded clothing that are contaminated with pollutants, harmful counterfeit drugs, or defectively imitated spare parts for elevators, motor vehicles, or even airplanes – product counterfeiting entails serious, sometimes fatal consequences. These risks can be drastically reduced with the help of our Blockchain solution.

5. Preventive counterfeiting protection with the blockchain

Being able to track exactly where counterfeiters have infiltrated a supply chain also serves to prevent counterfeiting and fraud attempts. The efficiency of Blockchain, in terms of traceability and supply chain visibility, is an effective deterrent against counterfeiters who fear that their criminal activities will be exposed even before they are able to make a profit.

For companies that have already implemented our technology, this competitive advantage is essential. Thanks to ivault, they have not only an preventive anti-counterfeiting solution, but they were also able to build a new relationship of trust with their customers. For the competition, on the other hand, it is becoming increasingly difficult to make up for this deficit.

6. Consumer trust thanks to transparency and authenticity

The many advantages of ivault for companies have a particularly positive effect on the customer relationship, because the customer also has many advantages thanks to ivault. First, he can have full transparency when it comes to sustainable products, fairtrade and animal welfare. Secondly, consumers can easily check at any time from anywhere with any smartphone whether they bought an original product. This enables consumers to gain new trust in a brand – even after previous damage caused by counterfeiting.

7. Crime prevention in local communities

Not only global counterfeiting crime can be drastically reduced by ivaultivault also has a preventive effect on the environment of individual consumers. A neighborhood that uses ivault to recover stolen items, such as bicycles, actively tackles theft crime. Bicycle thieves and other criminals are effectively put in their place as a result.

Is it that simple? Yes. An effect deterrent to prevent theft crime can be something as simple as an ivault sticker. Thus the owner can put the ivault logo on his bike after registration and flagrant thieves will immediately see that the owner uses ivault. Thus the owner will report a theft as soon as he notices and thereby informs and alerts the entire neighborhood! The criminal must fear that he will no longer remain undetected.

8. Guaranteed Data Privacy

Data is stored in a decentralized way. This means that once data have been entered, they can no longer be manipulated. This ensures the highest level of information security and makes fraud virtually impossible – a huge benefit not only for businesses and consumers, but also for the whole insurance industry! Furthermore, the Blockchain is anonymous. We do not steal customer data. Read more about the advantages of blockchain technology here.

9. Sustainability and scalability of our Blockchain solution.

Blockchain scalability in the crypto sector has become one of the biggest challenges, especially for the giants Bitcoin and Ethereum. The culprit is the somewhat outdated, energy-consuming proof-of-work algorithm. ivault, on the other hand, deliberately does NOT use this algorithm. Our blockchain technology is scalable. This means we can even perform 100,000 transactions per second if needed.

However, the ivault Blockchain has nothing to do with FinTech and cryptocurrencies like Bitcoin or Ethereum. Bitcoin mining in particular is known for being environmentally harmful and consuming a lot of energy. But Distributed Ledger Technology can also be implemented in an environmentally friendly way – as in our case.

10. Trust, security, comfort & happiness

All this leads to more security, trust and satisfaction on both sides: Both supply chains and products, homes and neighborhoods become more secure thanks to ivault. Companies and consumers can trust each other, while at the same time companies can better trust their business partners and individual users can better trust their peers. The insurance industry will also happy to see fewer fraud claims.

Blockchain enables a win-win situation in which all parties benefit and can live more comfortable, carefree and happy lives.

PS: To travel to Davos is always worth it for these views of Switzerland alone.

Blockchain: ivault at World Economic Forum WEF 2020

WEF 2020: Once again ivault was represented at the World Economic Form Annual Meeting in Davos. Arman Sarhaddar, CEO and founder of Vault Security Systems AG, CTO Martin Beyer and Project Manager Philipp Röhner visited WEF 2020.

“The atmosphere among the blockchain and IT experts is very positive. Everyone is looking forward with excitement. Many solutions that improve and renew processes and methods are already market-ready or will be very soon. Blockchain experts are also strongly represented at the WEF 2020. The fact that there is more than just talk is demonstrated, for example, by the consortium of partners from all sectors on the governance of digital currencies, which was initiated this year.”
– Philipp Röhner, Project Manager, Vault Security Systems AG

Davos WEF2020: Arman Sarhaddar, CEO und Founder, mit Philipp Röhner, Project Manager, Vault Security Systems AG. Foto: Martin Beyer, CTO.

Davos WEF 2020, from left to right: Arman Sarhaddar, CEO and Founder, with Philipp Röhner, Project Manager, Vault Security Systems AG. Foto: Martin Beyer, CTO.


Insights from WEF 2020, Davos

 

Once again for us the WEF 2020 in Davos was a great chance for networking and getting to know many other blockchain experts among renowned companies and startups. For example, we met Alex Panas, Director of Business Development of LATOKEN, who stated that, in his opinion, our application was the best idea he heard about at WEF and we are on the right track.

“The 50th  anniversary of the WEF was very positive for ivault, since we not only received numerous confirmations that our product fits well in the world we are living, but also excellent connections have been made.”
– Arman Sarhaddar, CEO and Founder, Vault Security Systems AG

After getting to know so many great minds and of course meeting old friends and partners from WEF 2019, we are happy to have planned further meetings in the near future. We will post about it in the blog here.

All in all, blockchain is taking off but is still hampered by a negative image and regulatory issues. The word blockchain is still conjuring up associations with crypto criminality in most peoples’ minds, which is one of the key challenges for pioneers that are using blockchain technology in quite different ways today. Nonetheless, blockchain will change society in the near future.

One of the most important topics at WEF 2020 was environment and climate, next to the introduction of a global digital currency. It also has a major impact on the blockchain scene. There were some presentations of companies that directly address the SDGs (Sustainable Development Goals), social or ecological problems. As a solution provider for the fight against crime and counterfeit products, which are often highly polluting, we are therefore in good company with ivault.

PS: To travel to Davos is always worth it for these views of Switzerland alone.

PS: To travel to Davos is always worth it for these views of Switzerland alone.

More information about ivault

 

ivault provides access to the world’s first database platform and search engine based on blockchain technology to combat and solve counterfeiting and theft crimes on a global scale. There is an international patent for the lost and found concept in the pipeline.

 

1. Lost and found: ivault for every single person

 

In the past only a small part of the population with the appropriate know-how was able afford security for assets, information and property. In the future ivault will make this level of security available to everyone and – even more important – affordable for everyone.

Currently, there is no application to easily report items as lost or stolen in real-time. Therefore, it is difficult to find these items again or to return found items to their rightful owners. With ivault users can now easily register their assets – such as smartphones, watches, laptops, bikes, cars and anything else – in the blockchain via the ivault app. Those who have been robbed can search for them.

The ivault database can be accessed freely at any time and from anywhere. Whoever identifies and reports a lost or stolen item will be given a finder’s reward.

The ivault blockchain protect’s your belongings and provides for data security. Only you can see what information you stored in your personal wallet on the decentralized server. The blockchain is hacker-proof and your data cannot be manipulated anymore. You can always show proof of ownership and on top of that check if a product you bought is an original with the ivault app.

 

2. Counterfeit and fake products: ivault for businesses

 

Up to this date, traditional logistics and data management systems have not been able to prevent counterfeit and stolen goods from entering the supply chain. The resulting consequences are enormous: massive financial losses for companies, a ruined reputation for brands, and perhaps most seriously, fatal incidents for consumers in the medical sector.

By implementing distributed ledger technology (blockchain) in the supply chain management, all actions performed can be recorded, tracked and time-stamped – 100 % supply chain transparency from the beginning of production to the end consumer. Once a transaction has been recorded in the blockchain, it can no longer be changed. Thus the authenticity of a product can be guaranteed.

For brands, the ivault blockchain can help to reduce the risk of counterfeit and/or stolen goods entering the supply chain. For the users it becomes much easier to prove their ownership clearly. Thereby manufacturers offer buyers optimum protection.

Even if a consumer resells luxury goods to a second-hand shop or a private buyer, the change of ownership is recorded in the blockchain. The buyer is thus assured that the seller is the rightful owner of the item and that he is buying an original product.

Would you like to know more about how ivault.app works? Leave a comment in the comment section below. We are looking forward to answering your questions. You can also subscribe to the ivault newsletter here for the latest news.

Lothar Rentschler: ivault vision & mission

ivault helps businesses secure their supply chain and protect their products from counterfeit and plagiarism. Our vision is to become the world leader in providing the most trusted database, supply chain management, and service platform for registering, locating, and identifying lost or stolen items.

On Thursday, November 7, 2019, the management team of Vault Security Systems AG invited investors, friends and partners to an information event at the Park Hyatt Hotel in Zurich to demonstrate the current status of the ivault product development.

This blog post is part of a 3-part series that will provide an overview of the 3 informative presentations by CEO and founder Arman Sarhaddar, CMO Lothar Rentschler, CTO Martin Beyer and the concluding discussion round. This part deals with the company’s focus on B2C and B2B.

iVAULT Protect what's your's

The ivault vision: Protect what’s yours.


ivault in B2C: lost and found patent

 

At the beginning of this exciting event, Chief Executive Officer Arman Sarhaddar told his own personal story: He himself was robbed a few years ago and not only suffered enormous financial damage. It was mainly personal possessions of great sentimental value – a complete music studio, expensive art objects and Persian carpets that he lost forever.

In an earlier video, the CEO already told about this loss, which inspired him to start Vault Security Systems AG – together with a team that believes in the idea of protecting assets with the Blockchain and passionately (and from the beginning free of charge) supports the revolutionary product ivault.

So, in 2018, in addition to the idea of developing ivault for the B2C sector, a patent application was filed in the USA. The lost and found patent refers to the use of blockchain technology by each individual private user who wants to protect his material possessions and find them again if they are lost or stolen.

Anonymity is an important aspect here: if a user places jewellery, his mobile phone or his sports car in the decentralized database, which is accessible to everyone, via ivault.app he remains anonymous. Neither the neighbor nor ivault can see which valuables the user has registered. Only in the event of a reported loss or theft is this information transferred to the centralized server and can it be viewed publicly in order to retrieve the item in question.

Arman Sarhaddar über die ivault Blockchain im B2C-Bereich, Park Hyatt Zürich

CEO Arman Sarhaddar giving his speech about the ivault Blockchain in the B2C area, Park Hyatt Zurich.

After one year, the lost and found patent also became an international patent. Distributed ledger technology provides the population with a higher level of security for their property than ever before. If you look at some figures, you can see immediately and easily that there is no doubt about the need for this product:

  • Every week, 15,000 laptops are lost at airports – an absolute nightmare for business people, not because of the financial damage, but because of the loss of important data and work that has not yet been backed up. The family father and hobby photographer in this situation is likely to be upset by the loss of his children’s pictures.

 

  • Approximately 5 bicycles are stolen per minute worldwide – that is 2.9 million bicycles per year. In the case of motor vehicles, the figure is as high as 5.5 million, i.e. 13 per minute. If these bicycles are resold by the perpetrators, they can be easily identified and found by the previous registration on ivault. This will drastically reduce the currently extremely high numbers, because ivault makes the criminal business of the perpetrators riskier and much less lucrative.

 

  • In Germany alone, 100 million lost (or stolen) items are reported every year – in the USA the figure is as high as 400 million. You may have a good insurance policy that reimburses you for the current value of your racing bike or motor vehicle if the situation is clear. With stored data such as family photos or important, perhaps confidential business data, the situation is quite different. How much do you think ivault can reduce these dizzying numbers in the next 10-15 years? Leave us a comment below.

ivault in B2B: Blockchain for companies

 

In the past, we have reported many times on the supply chain solution that ivault offers in the B2B sector to protect companies’ value chains and make their products counterfeit-proof.

The B2B area is the foundation for the B2C platform. The business model is therefore two-pronged and includes both the B2C and the B2B platform and offers different functionalities for companies and end users. The problems ivault addresses – the rapidly growing counterfeiting market, loss and theft, financial loss and fatalities, and ruined reputation – affect both individual consumers and large businesses. With the current state of development, ivault has already created 70% of the basis for all further areas of application and use cases.

 

Das ivault Geschäftsmodell: Funktionalität der B2C- und B2B-Plattform im Überblick.

The ivault vision has long been transferred to an applicable business model: overview of the functionality of the B2C und B2B platform.

We have developed a product with a user-friendly interface that allows users to register valuables using the app or a website. The Asset Management Dashboard is based on distributed ledger technology. The standard ivault solution is practical and easy to use for both individual private users and small businesses. The system can be adapted to individual customer requirements. Here ivault offers numerous flexible solutions. 

This concept focuses on customer happiness and customer centricity. After all, it is important to first listen to your users and customers and then offer the relevant solutions. This is what Chief Marketing Officer Lothar Rentschler refers to in his presentation on marketing. Watch a video recording of his presentation here: Change the settings in the bottom right corner of the YouTube video to turn on English subtitles, if you don’t speak German.

If you have not yet subscribed to ivault on YouTube, you should do so: Click here. We will soon be uploading more video content from the event at Park Hyatt – including some exciting answers from Arman Sarhaddar to critical questions from investors and business partners present.

The next blog post will focus on the implementation of the revolutionary idea, which the CTO will demonstrate in detail on the pilot case for the Swiss food supplement manufacturer Golisan. In an earlier blog post we have already given some insights into this first supply chain solution from ivault, which you can read here again.

Have you already subscribed to the ivault newsletter? If not, you can register here. The ivault web application can be found here: ivault.app.

Arman Sarhaddar about Amazon Transparency and Blockchain

In short: Amazon Transparency is far from being the ultimate answer to the global problem of counterfeit products. Arman Sarhaddar, CEO and founder of Vault Security Systems AG, wrote a guest article for Industry of Things about this explosive topic.

Industry of Things is a a German online platform for expert insights on topics we are all interested in like Internet of Things (IoT), Artificial Intelligence (AI) and Blockchain Technologies.

This blog entry is giving you a translation of what Arman is talking about in his first guest article which is available only in German.

Arman explains, that Amazon Transparency is still not the ultimate answer to the problem of counterfeit products. But the fact that one of the world’s largest online retailers is announcing that it will provide more transparency when it comes to product authenticity shows the urgent need for action.

Arman explains, that Amazon Transparency is still not the ultimate answer to the problem of counterfeit products. But the fact that one of the world's largest online retailers is announcing that it will provide more transparency when it comes to product authenticity shows the urgent need for action.

Arman explains, that Amazon Transparency is still not the ultimate answer to the problem of counterfeit products. But the fact that one of the world’s largest online retailers is announcing that it will provide more transparency when it comes to product authenticity shows the urgent need for action.


The struggle with counterfeit products

 

A few weeks ago, the e-commerce giant Amazon announced that it was rolling out its the Amazon Transparency program in Europe. Manufacturers can then provide their authentic products with a QR code that provides retailers and customers with unambiguous proof of authenticity. In this way Amazon wants to counteract the flood of fake products and create more trust among its customers. The approach is basically welcome – but Amazon Transparency has limitations especially when it comes to some special groups of products.

With the Amazon Transparency program, the online giant is primarily concerned with improving its own image. The reputation of the US company has suffered from fraud, falsified valuations and product imitations, particularly among retailers.

But Amazon Transparency is not equally suitable for all products. It is a form of labelling that works for goods that are actually primarily about authenticity, such as clothing and bags. However, this is not enough for products with an elaborate supply chain where claims for damages play a role. Examples include medical products. Customers in this sector have to be sure that they have not purchased a counterfeit, that could in the worst case be harmful to health. This is why tracking ingredients is critical in the medical sector in particular.

3 reasons why Blockchain can help

 

First, once fed in data is unchangeable, subsequent manipulation is excluded. Another Blockchain characteristic is that all available information is stored and verified decentrally on all computers connected to the network.

Secondly, Blockchain is virtually unhackable, since changes always have to be made in the majority of nodes.

Thirdly, transaction costs can be significantly reduced by skipping middlemen. In particular, the use of Smart Contracts simplifies data management and automation.

An example of how tracking can be implemented on the Blockchain is the ivault pilot case with the Swiss company Golisan GmbH. Golisan produces herbal extracts which are sold online – mostly via Amazon. In view of counterfeit products and in terms of quality assurance, it is important to the manufacturer on the one hand to guarantee the authenticity to the customer and on the other hand to be able to trace the origin of the ingredients completely.

Counterfeit food supplements are a lucrative business because they are less strictly monitored than prescription drugs. Fake products are sold via Amazon in particular, so the online giant recently sent a warning to affected customers.

Apart from the potentially serious consequences of taking counterfeit dietary supplements, the counterfeits have a negative impact on the business balance and reputation of the actual manufacturers. Beyond the authenticity guarantee, the manufacturer’s goal is to monitor the entire supply chain to provide maximum security for its customers.

For this reason, all suppliers have access to the Blockchain and can store information on the ingredients: from the harvest of the plant raw materials to their further processing and the container in which the product is sold. For this application, it is advisable to use software that has been developed for this kind of collaboration so that data can be exchanged with other areas of technology. This also facilitates the integration of the Blockchain into the existing supply chain management.

Blockchain solutions can be implemented in a resource-saving way

One of the biggest points of criticisms frequently voiced about Blockchain Technology is its comparatively high energy consumption. However, a distinction must be made between mining activities, which are necessary for crypto currencies and are actually very energy-intensive, and applications for companies, such as securing the supply chain.

The latter takes place in a private Blockchain and without the computationally expensive proof of work. So the energy requirement is no higher than that for common web apps. Additionally, since fewer nodes are involved, the transaction speed can be increased.

Examples such as Amazon Transparency show that companies are concerned with the security of their goods against counterfeiting, but they are not yet exploiting the full potential that would be possible with Blockchains. The technology has long since arrived in practice and simplifies processes beyond crypto currencies that were previously cumbersome or even impossible to carry out.

When selecting a technology partner, companies should consider whether the solution can be well integrated into the existing IT. This will lay the foundation for more transparent supply chain security and valid proof of authenticity.

Amazon Transparency: What do you think?

 

Industry of Things brings together experts from IT and industry to facilitate interdisciplinary exchange across boundaries. Not only more than 40 editors report on current developments in the Internet of Things and industry, but also experts whose proximity to practice offers a new perspective on applications, technologies or IT security as well as political and current topics. Arman Sarhaddar is from now on sharing his expert knowledge on Blockchain and InfoSec on this high-ranking platform as well. We will keep you updated on a regular basis.

What do you think of Amazon Transparency and the potential of the ivault Blockchain in this sector? Join in the discussion and leave a comment. We will respond as soon as possible.

Have you already signed up for your copy of the ivault newsletter? If not, you can quickly subscribe here.

Please help ivault reach more people and share this post on your social media – with only one click on a button below  ↓ ↓

Golisan iVAULT geschützte Supply Chain

Golisan is the 1st to protect products with ivault

In short: The company Golisan GmbH has chosen ivault to protect themselves against counterfeit and fraud. This news comes with an invitation to meet us in person at the InsurTech Summit in Istanbul as well as the Blockchain Summit in Vienna. Read this article in German here.

Golisan trusts ivault

Golisan iVAULT geschützte Supply Chain

In an earlier blog entry about our WEF Davos interview with Jessica Walker, we discussed case studies, which interest to all of us. In this new article we offer more insights with another case study. In an effort to meet the highest safety standards, Golisan GmbH has chosen to begin protecting its supply chain by registering its products on the ivault blockchain.

Golisan is a Swiss company that makes and distributes plant-based nutritional supplements. Golisan products – mostly plant extracts – only contain the highest-quality natural ingredients. As the website states:

Our brand name Golisan stands for a return to nature and the recollection of the healing powers that so many plants possess. […] The quality of our products is our main concern, which is why we rely on ingredients from organic agriculture, bottle our extracts in Switzerland and are certified by Swiss Quality Testing.

As you can see, the production of Golisan products is already subject to strict controls. So the next step – to contact Vault Security Systems AG – was obvious. With their products registered in the ivault blockchain, the company can ensure that no counterfeit or fraudulent products are sold.

Golisan natural products - certified by Swiss Quality Testing and protected by iVAULT

Golisan natural products – certified by Swiss Quality Testing and protected by ivault.

Now, with the support of ivault, consumers will feel even safer in the future. Quality is close to Golisan’s heart. CMO Lothar Rentschler stated:

We are very pleased to be working with Golisan on a custom-made supply chain solution. With ivault’s multi-functional blockchain, we help Golisan improve product safety as well as information security. This is an important step for both Golisan and our brand ivault.

Using distributed ledger technology, Golisan’s customers can be certain they receive original Golisan Cinnamon Extract, made with Ceylon cinnamon and nothing else.

Now, about meeting us in person!

 

Members of the Vault Security Systems AG management team will participate at both the InsurTech Summit in Istanbul and the Blockchain Summit in Vienna at the beginning of April. We are glad to be there and look forward to meeting very interesting people, as well as connecting with new potential business partners.

CEO Arman Sarhaddar is giving a keynote and will be available to chat with you at the event. He will talk about much more than just Golisan’s natural products – there is still more to discuss when it comes to the ivault blockchain (e.g. the protection of luxury goods, medical or financial technology supply chains). Arrange your private appointment by reaching out directly to as@vaultsecurity.io.

Vault Security Systems at InsurTech Summit Istanbul 2019

Vault Security Systems AG at InsurTech Summit in Istanbul 2019.

Chief Marketing Officer Lothar Rentschler will be attending the ANON Blockchain Summit 2019 in Vienna. He will be happy to answer questions from interested investors and partners there. Appointments can be arranged in advance via lr@vaultsecurity.io.

Vault Security Systems at the ANON Blockchain Summit in Vienna 2019

Vault Security Systems AG at the ANON Blockchain Summit in Vienna 2019.

In short, ivault uses blockchain:

…an electronic database of transactions that is continuously updated and verified.
Blockchain offers a verifiable, immutable, and public record of transactions such as:

  • stock borrowing and lending,
  • transfer of product ownership,
  • repair or warranty work on a machine using genuine parts, AND
  • electronic patient records.

This digital ledger of activity helps buyers and sellers to be sure that what they purchase is the real thing and not counterfeit.

What other businesses should be using the ivault blockchain to protect their supply chain in your opinion? What other issues would you like to have discussed in our blog? What information do you still need? Please, tell us in a comment below. We will respond soon.