In short: This blog entry is the second part of the 3-part blog series on the information event at the Park Hyatt Hotel in Zurich which was held to demonstrate the current status of the ivault product development. In the first article we gave you information about the lost and found patent and how the B2C and B2B platform connected. This part also serves as the continuation of the article about the Swiss company Golisan, which you can quickly read here.
CTO Martin Beyer about the use case Golisan
Chief Technology Officer Martin Beyer has more than 20 years of experience in leadership of multi-cultural technology and development teams realizing award winning products in the field of mobile apps, color and appearance, virtualization, cloud services and many more. As he says in the video below, he is the one to look after the technological realization and implementation of CEO Arman Sarhaddar’s ideas about the ivault blockchain.
He demonstrated in his presentation how the application ivault.app works. The first custom-made B2C-solution to protect a business’s supply chain against counterfeit products was designed for the Swiss company Golisan. In this video you will be able to be part of the first view minutes of his power point which we had to shorten for privacy and data protection reasons. Don’t forget to change the settings in the bottom right corner of the YouTube video to turn on English subtitles, if you do not understand German:
As we mentioned in the first blog entry, the B2C platform is largely based on the B2B model. So, what are the advantages of what Martin is telling us here for the individual consumer?
Product safety and cybersecurity concerns both companies and individual users of products, that is the B2B and B2C sector. In the end, the consumer – in this case: the buyer of the Golisan saffron extract drops – with the ivault app on his smartphone can scan the QR code that was printed on the package. He will be given all the information about the product and most important, as you can see in the screenshots from Martin’s presentation below, the comments:
- “Product is genuine.” – It is with 100% certainty the trustworthy original. The customer got what he bought.
- “There is a high risk, that this product is fake.” – It could be a fake, for example when the QR code of a company’s product using ivault.app is fake and the app says: No information found.
This is how any information about any product can be provided, e.g. origin of the components and further instructions on how to apply the product. Thanks to the distributed ledger technology the information once added in the blockchain cannot be changed or tempered with anymore. And if someone tries to forge a QR code – a vain endeavor since it is not possible – the ivault app cannot find information about the scanned product. That’s how the individual user knows that there is a high risk, that the product is fake.
Would you like to know more about how ivault.app works? Leave a comment in the comment section below. We are looking forward to answering your questions.
If you have not yet subscribed to our ivault YouTube channel, you should do so: Click here to go to ivault on YouTube. We will soon be uploading more video content of CEO Arman Sarhaddar and more interesting information about the ivault concept. And if you want to get more information on this, you can subscribe to the ivault newsletter here.
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